Google Ads offers a variety of ad types to suit different marketing objectives and platforms. Here are some of the key types:

1. Search Ads: These text ads appear on Google Search results pages when users enter relevant search queries. They are highly targeted and effective for capturing user intent.
2. Display Ads: Display ads include image or video content and can appear on Google’s Display Network, which includes a vast network of websites and apps. They are useful for brand awareness and visual storytelling.
3. Video Ads: Video ads are displayed on YouTube and across the Display Network. They can be in-stream (before, during, or after a video) or discovery ads (shown in search results and related videos).
4. Shopping Ads: These ads showcase products and their prices directly within Google Search results and the Shopping tab. They are essential for e-commerce businesses.
5. App Ads: App promotion ads drive app installations and engagement. They can appear on Google Search, YouTube, Google Play, and other apps within the Google ecosystem.
6. Call-Only Ads: Designed for mobile devices, call-only ads encourage users to call your business directly from the ad without visiting a website. They’re suitable for businesses that prioritize phone inquiries.
7. Local Ads: Local Service Ads and Google My Business Ads help local businesses promote their services and physical locations to nearby users.
8. Smart Campaigns: These are simplified ad campaigns suitable for small businesses and beginners. They automatically optimize targeting and bidding to achieve specific goals like website visits or calls.
9. Discovery Ads: Discovery ads appear on Google Discover, YouTube, and Gmail. They use a mix of visual and text content to capture users’ attention and drive engagement.
10. Responsive Ads: These ads adapt to various ad spaces and formats. Advertisers provide images, headlines, and descriptions, and Google optimizes the ad’s appearance based on where it’s displayed.
11. Dynamic Search Ads: These ads are generated based on the content of your website. Google matches user search queries to your website’s content to display relevant ads.
12. Lead Form Extensions: These extensions allow users to submit their contact information directly through the ad, making it easier for businesses to capture leads.

Each ad type serves specific marketing goals, and the choice of which type to use depends on your business objectives, target audience, and the platforms you want to leverage for your advertising campaigns.