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Why is local search optimisation important?

Here are some key Google local search statistics that highlight the importance of optimising  your Business [lace for local search:

1. 46% of all Google searches have local intent.
   • Almost half of all searches on Google are seeking local information, which underscores the importance of local SEO for businesses.
2. “Near me” searches grew by over 500% in the last few years.
   • The rise in searches like “restaurant near me” or “website design near me” indicates that more users are looking for services and businesses within their vicinity.
3. 76% of people who search for something nearby visit a business within a day.
   • Local searches often lead to immediate action, making it critical for businesses to be visible in these search results.
4. 28% of local searches result in a purchase.
   • A significant portion of local searches end in a purchase, demonstrating the potential revenue that can be generated from local SEO.
5. 97% of people learn more about a local company online than anywhere else.
   • The majority of consumers turn to the internet to gather information about local businesses, making an online presence essential.
6. 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours.
   • Mobile searches for local businesses often lead to immediate engagement, either through a phone call or an in-person visit.
7. 92% of searchers choose businesses on the first page of local search results.
   • Ranking high in local search results is crucial, as the vast majority of users do not go beyond the first page.