Conversion rate in Google Ads is a crucial performance metric that measures the percentage of users who take a desired action (i.e., convert) after clicking on your ad or interacting with your website. These actions can vary depending on your campaign goals and objectives and may include actions such as making a purchase, filling out a contact form, signing up for a newsletter, downloading a resource, or any other action that aligns with your advertising objectives. Read more about Google ads conversion rate.

In Google Ads, “impressions” refer to the number of times your ad is displayed or shown to users on the Google Search Network or the Google Display Network. Read more about Google ad impressions.

A Google Ads campaign is a structured advertising effort within the Google Ads platform that focuses on specific marketing objectives, budgeting, and targeting. It’s a way to organize and manage your online advertising efforts on Google.

Ad groups are a fundamental component of Google Ads campaigns. They are smaller subdivisions within a campaign that allow you to organize and manage your advertising efforts effectively. Ad groups help you group related keywords, ads, and targeting settings to achieve specific marketing objectives.

The Google Ads daily budget is the maximum amount of money you are willing to spend on a Google Ads campaign in a single day. It represents the cap on your daily advertising expenses for that particular campaign.