Google Mobilegeddon – How the Mobile Update will affect your website ranking
April 28, 2015Internet Marketing Strategies for your Company
May 28, 2015How to increase visitors to your website
So you’ve got an awesome website for your business, but traffic to your website is not satisfactory. What do you do now to increase visitors to your website? There are many ways to increase traffic to your website – paid and free options. Getting to know how the internet and specifically how Google works, will give you a better understanding of you can increase traffic to your website.
First things first – get your website optimised for search engines and update your website with fresh and relevant content regularly. Increase the number of visitors to your website with the following tips:
Be social – Create business pages for your company on the various popular social media networks such as Facebook, Twitter, Google+, LinkedIn and YouTube. This way you will be able to share content with users who are interested in your services or products, providing them with relevant information. Remember to link your social media platforms to your website!
Advertise your business online – There are many ways to advertise your business online. Consider Pay Per Click Google AdWords, to get your website to feature on Google when relevant keywords are searched. Google AdWords are very affordable, and show results immediately.
New content regularly – Add new and relevant content to your website regularly. Google loves fresh content, and an improved ranking in Search Engine searches will drive more traffic to your website. Try to add value to your content that convinces your clients to read it. Add catchy headlines, downloadable ebooks or competitions to attract your customers to your website.
Analyse your website statistics – Website Analytics provides intensive reports and statistics on your website. By analysing this information, you will be able to see how visitors behave on your website, and more importantly, how they found your website. By analysing your referral websites, you will clearly see which sites drive more traffic to your website, making it easy for you to optimise on these platforms. This information is crucial when compiling marketing strategies for your business.
Landing pages and headlines – Landing pages and headlines should be catchy and draw the visitor’s attention. This is often the first point of contact with your website, so make it interesting!
Link building – Link building is a tedious and time consuming task, but completely worth it in the long run. Link building means generating links from other authority website to your own website. Google detects these links, which then improves your search engine results.
There are many ways to increase more traffic to your website. By combining the above online marketing efforts, you are sure to see a definite improvement in your search engine ranking position (SERP) in no time.
