Social media marketing entails the use of social media platforms such as Google+, Facebook and Twitter to drive traffic to your website, or get more customers to your door. It can also be seen as electronic word of mouth, as it provides users with a platform to socialise with people or businesses.
If optimised correctly, a social media platform can become very beneficial for your business. It is important to remember that once you have established a social media platform, it needs to be maintained, updated and checked regularly. This will ensure that you do not miss important complaints or comments, showing your clients (and prospective clients) that they are important to you.
By Having a social media platform such as Facebook, Twitter and Google+, enables your customers to interact with your business. This creates the opportunity to build an online personality for your company, and to build relationships with users and clients. By building relationships with clients you are able to find out what they want, need, and expect from your company (see where we’re getting at?).
aving well-maintained social media platform, you will increase your brand’s awareness. This can influence the shopping behaviour of users, when reaching prospective clients with relevant information. It also creates a sense of legitimacy, offering reputable sources of information about your company.
The many benefits of social media (as stated by Hootsuit.com) includes:
When it comes to social media marketing, you are bombarded with options of social media network. It is important to familiarise yourself with these networks, in order to choose the most suitable networks for your company. You can also make use of Siteweb, a leading online marketing company in Gauteng, to setup and manage your Social Media Platforms.
When looking at social media platforms, the following information might help you with your choice. In South Africa (2013 statistics), there are 5.5 million Twitter users, 9.4 million Facebook users, and 466 828 active Google+ users (which is 0.7% of the global Google+ base). South Africa’s top five most-visited sites are: Google, Facebook, YouTube, LinkedIn and Yahoo (Source: World Wide Worx / www.itweb.co.za).
Choose your dedicated social media pages for your company, and start building your social platforms to reap the benefits.
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